Case Study
How ARÉTĒ Helped Ben Brake Unlock Greater Strength, Resilience, and Longevity
Business & Entrepreneurship
Persistent sleep issues, lingering fatigue, strength limitations, inconsistent recovery
Ben Brake, Business Founder & Entrepreneur
“I feel like I haven't even started. There's so much I want to do — with my family, with my friends — and I want to do it all while feeling good, having fun, and without limitations.”


Meet Ben Brake
Ben Brake is a high-performing executive, entrepreneur, and outdoor enthusiast who approached ARÉTĒ with an ambitious goal: preparing his body and mind for a physically demanding backpacking expedition to Mt. Everest. Despite maintaining an active lifestyle, he was experiencing persistent sleep disturbances, lingering fatigue, and strength inconsistencies that undermined his recovery and training progress.
The Challenges
Despite being active, Ben was stuck in a cycle of unpredictable progress:
Persistent Sleep Issues
Chronic sleep disturbances that undermined recovery and daily performance.
Lingering Fatigue
Constant tiredness despite an active lifestyle, limiting his ability to push harder.
Strength Limitations & Inconsistent Recovery
Unpredictable training progress and recovery that made it hard to build consistently.
Balancing Career, Family & Health
A demanding business and family life left little room for health to be a priority.
How ARÉTĒ Helped
Ben joined ARÉTĒ to build the strength, resilience, and recovery capacity he needed for Everest — and for life. Here's how we helped:
Root Cause Analysis
Comprehensive testing to uncover the underlying causes of his sleep issues, fatigue, and recovery inconsistencies.
Sleep Restoration
Targeted protocols to fix his sleep architecture and restore deep, restorative rest.
Strength & Resilience Programming
A progressive training program designed to build the physical capacity needed for extreme altitude trekking.
Recovery Optimization
Data-driven recovery strategies to eliminate fatigue and make training progress predictable.
The Results
Ben's transformation set him up for Everest — and everything that comes after:
Greater Strength
Broke through plateaus with consistent, measurable strength gains.
Sleep Restored
Deep, restorative sleep that fuels recovery and daily performance.
Fatigue Eliminated
Consistent energy throughout the day, no more unpredictable crashes.
Everest Ready
Built the physical and mental resilience needed for extreme altitude expedition.
Final Thoughts
Ben's story proves that being active isn't enough — you need precision. At ARÉTĒ, we help ambitious people unlock the strength, resilience, and longevity to pursue the things that matter most, without limitations.